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Zanussi/Seleco Play-o-Tronic (2nd Edition – 1977)


Zanussi, a well known Italian furniture company, released two game systems: Ping-O-Tronic, an analog game first released in late 1974 but really successful during 1975, and Play-O-Tronic, an AY-3-8500 game released in 1977 (this particular model was also released by Universum in Germany).

Zanussi obtained the Sanders Associates License Agreement on April 21st, 1975. Zanussi reported 21,514 Play-O-Tronic units sold between October 1st and December 31st, 1977 (3 months) for a total amount of 620,408,000 lire, on which a 5.5% royalty was paid to Sanders (34,122,440 lire). Considering this amount, each game would have cost around 28,800 lire during this period, which seems quite low. Unfortunately there is no similar information for Ping-O-Tronic.

source: pong-story.com

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